PROJECT NARNIA

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co-founder of project narnia, a non-profit working to solve LA HOMELESSNESS

 

CHALLENGE

My partner and I embarked on a challenge to design a solution to help decrease LA homelessness. 

 

SOLUTION

A mobile pop up shop that picks up, sorts and distributes clothing donations between charitable organizations. Any leftover donations stay in the mobile shop and are given to people transitioning out of homelessness.

 

TOOLS

Whiteboarding, Sketch, Indiegogo, GoAnimate, Logic Pro

 

explainer video

The most popular campaigns on Indiegogo and Kickstarter have explainer videos and are an engaging way to gain support. So I wrote a script that explained what Project Narnia was about, created an animated video, recorded the voice over and added music to assist the video.

 

the process

  • Research
  • Interviews
  • Persona/Scenario
  • Solution
  • Competitive/Comparative Analysis
  • App Wireframes
  • Campaign and Explainer Video

 

Research

46,000 people are homeless in Los Angeles

WHY?

  • LA is 1 of the top 10 most expensive places to live
  • According to Trulia in August 2015, 59.6% of Angeleno’s household income goes to housing costs
  • Gentrification (Redevelopment of downtown LA)
  • Budget cuts

HOW DO OTHERS HELP?

  • Organizations in LA help low income and homeless find jobs
  • Organizations also work to find long term housing and health care

So we decided to support the organizations and the people striving to solve homelessness.

 

“Never worry about numbers. Help one person at a time and always start with the person nearest you.”

-Mother Teresa

 

 

Interviews

We interviewed and observed LA based organizations combating homelessness like Crysalis, A Place Called Home, Downtown Women’s Shelter, St. Joseph’s Mission, and Los Angeles Mission.

Common issues we observed that existed between the organizations:

  • Large amounts of unneeded donations taking up office space
  • Not enough of certain style or size donations
  • They were unable to schedule reliable pickup services for unwanted donations

 

 

Persona #1

Scenario #1

Chrysalis receives 10 bags of clothing donations on Monday. After sorting through all the clothes, they only keep 1 bag worth of outfits suitable for interviews. Most of the suits they receive are sizes small and medium but they still have a need for plus size suits.  The 9 remaining bags of "useless" donations sit in one of their offices until Goodwill can pick it up in a few weeks.

In contrast, A Place Called Home receives 15 bags of donations. Of these bags, 10 are useful to them, however, they still need smaller sized suits and have an excess of plus sized suits. 

 

 

SOLUTION #1

There was still one important remaining issue. What would we do with the remaining donations that none of the organizations need?

 

 

PERSONA #2

 

Scenario #2

Darnell just got a job through Crysalis. They provided him with all the tools, resources, and training necessary, as well as the interview suit that landed him the job. Now, all he needs is a wardrobe to start his first work week.

 

Solution #2

So we created a mobile pop up shop that picks up, sorts and distributes clothing donations between charitable organizations. Any leftover donations would stay in the mobile shop and are provide someone like Darnell a whole weeks worth of clothing to start his new job. 

 

 

Competitive/comparative analysis

First, we wanted to make sure this was a service that wasn't currently available. So we researched other companies that provided pick up services, held pop up shop events, ran mobile experiences, and were well-run donation based organizations.

 

The Street Store is a street pop up shop providing clothing to the homeless. They allow any individual to host a pop up event. Finding a large donation source is a problem for the hosts of these events.

Narnia Project has multiple donation sources through multiple LA charity organizations.

Lava Mae provides a mobile shower to the homeless living in San Francisco. We found inspiration in their concept and in how they were able to get funded through Indiegogo.

We created an Indiegogo campaign to get Project Narnia up and going.

Lyft's simple and easy passenger pick up service was design inspiration for our Project Narnia App in order to make our App simple and intuitive when requesting a donation pick up. 

 

Wireframes for app

We designed an app that would be used between charity organizations and Project Narnia.

How it works

How it works

Schedule a pick-up

Schedule a pick-up

 

NEXT STEPS

We now have a partnership with Lava Mae, a non-profit that provides mobile showers to those in need. Our first partnered event with Lava Mae was in November 2016. Here are some of the people that have directly benefited from our non-profit. 

 

We were able to provide Patty with undergarments, pants, and this beautiful top. 

We were able to provide Patty with undergarments, pants, and this beautiful top. 

We were able to provide Jeremy with an ensemble for his upcoming interview.

We were able to provide Jeremy with an ensemble for his upcoming interview.

We were able to provide Amy with 2 bras, shoes, and pants for winter.

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