PERFORMANCE BIKE REDESIGN

LEFT-PERFORMANCE BIKE SITE                                 RIGHT- REDESIGN

LEFT-PERFORMANCE BIKE SITE                                 RIGHT- REDESIGN

 

 

challenge

  • Increase engagement on website
  • Get users to buy more product online

SOLUTION

  • A 'Build Your Own Bike' feature that allows users to customize their ride.
  • Video reviews by leading experts highlighting the pros and cons of the most popular products. 

role

This was a 2 week concept project I accomplished alone.

 

Tools:

Sketch, Invision

 

PROTOTYPE

 

 

PERFORMANCE BIKE'S WEBSITE OVERVIEW

They need to increase visits and time on site, as well as decrease bounce rate.

They need to increase visits and time on site, as well as decrease bounce rate.

VIDEO OF USER TASK ANALYSIS

PROBLEMS FOUND IN CURRENT SITE MY USER

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SURVEY RESULTS

My survey results showed bike experts were more comfortable buying online, therefore I focused on building an engaging feature for intermediate to expert level bikers. 

PERSONA

 

SCENARIO

Screen Shot 2015-12-02 at 12.53.24 AM.png

USER FLOW

SKETCHES

PAPER PROTOTYPE TESTING

WIREFRAMES

               LANDING PAGE                     BUILD YOUR BIKE                        CHECKOUT

               LANDING PAGE                     BUILD YOUR BIKE                        CHECKOUT

NEXT STEPS

-FINISH BUILD YOUR BIKE FROM START TO FINISH

-MORE USER TESTING WITH PROTOTYPE

 

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