PERFORMANCE BIKE REDESIGN
- Increase engagement on website
- Get users to buy more product online
- A 'Build Your Own Bike' feature that allows users to customize their ride.
- Video reviews by leading experts highlighting the pros and cons of the most popular products.
This was a 2 week concept project I accomplished alone.
PERFORMANCE BIKE'S WEBSITE OVERVIEW
VIDEO OF USER TASK ANALYSIS
PROBLEMS FOUND IN CURRENT SITE MY USER
My survey results showed bike experts were more comfortable buying online, therefore I focused on building an engaging feature for intermediate to expert level bikers.
PAPER PROTOTYPE TESTING
-FINISH BUILD YOUR BIKE FROM START TO FINISH
-MORE USER TESTING WITH PROTOTYPE