Discovery - Phase 1
Brand Identity Prism Defines the core purpose, the personality, the relationship with users, the image, the culture and the values of the brand
Demographics Exercise Understanding who the users are and how we meet and exceed their needs through the eyes of the business
Card Sorting A technique often used to determine collective categorization from different opinions of different people. We can determine what features will be immediately implemented, as well as features for future iterations.
Content Analysis with SEO best practices in mind
CCA (Competitive Comparative Analysis) Differentiate the business from the competition by thoroughly researching features, strategy, design, UX etc. of competitors, as well as other notable websites.
Research - Phase 2
Personas Fictional (but based on fact) representations of users. They represent the goals, motivations, characteristics and behaviors of a real group of users. I aim to validate the assumptions made during the demographics exercises, as well as uncover new persona findings through user interviewing.
User Flow This is where I break down the product into specific skills or tasks the user needs to understand in order to get the most out of the product.
Task Analysis A step-by-step analysis of the users’ task, from their perspective.
Information Architecture Basic Wires – shows the basic features and functionality, site map, taxonomies and navigation structure design.
Sketching/White boarding A form of visual communication, which is a great way to incorporate brainstorming between cross functional teams.
Design - Phase 3
Style Guide and Mood Board
Responsive Lo-Fi Design
Prototype and User Testing Improve designs by watching real customers interact with the interface , in order to better inform the iteration process
Responsive Hi-Fi Design and development annotations
A/B Testing Method of comparing two versions of a webpage or app against each other to determine which one performs better.